КОНФЛИКТ ЦЕННОСТЕЙ В УСЛОВИЯХ КОНТАКТА КУЛЬТУР
Богданова Л. И.
THE CONFLICT OF VALUES IN TERMS OF CONTACT CULTURES
Bogdanova L. I.
In the article the ways of reflection of cultural values in language are considered. The special attention is paid to the research
of values conflict in the conditions of culture contact. The estimated sign of evaluation can be changed depending on the point
of view that the value fixes: the view from the inside or the view from the outside. The structure of views about the same event can not correspond in different cultural communities. Even having similar experience people of different cultures can differently perceive and evaluate the same facts. The article deals with the activity approach to language which makes it possible to form national and cultural identity.