OPPORTUNITY TO INTRODUCE PRODUCTS OF SMALL AND MEDIUM ENTERPRISES TO THE MARKETS OF DEVELOPED COUNTRIES
Sugarsuren E. — Ph. d candidate of Graduate School of Business, Mongolian (University and Science and Technology)
Many small and medium enterprises are willing to expand their market and export their products. However, it is common for them to not be able to achieve the desired results and sell in the global market. It is becoming increasingly common for developed countries to focus on product quality and safety as key criteria. To ensure quality and safety should implement internationally recognized standards. To overcome this challenge, it is important for quality management institutions and researchers to work together to develop quality management recommendations that are specific to the country through the research and analysis of global standards.